Website Redesign
Redesign your website — without losing your rankings
A slow, outdated site is quietly costing you leads. We rebuild yours around your goals and protect your SEO with a proper migration plan, so you gain traffic instead of losing it.
Is it time?
Five signs your website is holding you back
- It's slow. Visitors (and Google) leave when pages crawl.
- It's not mobile-friendly. Most searches happen on phones.
- It doesn't rank. Your competitors show up for searches you should own.
- It doesn't convert. Traffic arrives but nobody contacts you.
- It's hard to update. You dread logging in, so it goes stale.
If two or more of these sound familiar, a redesign isn't vanity — it's a business decision. Read the full guide.
The redesign difference
What you get — and what you keep
You get
- A modern design that reflects your brand
- Page speed that wins Core Web Vitals
- Clear paths to contact for every visitor
- Content reorganized around your buyers
You keep
- Your search rankings — via a 301 redirect plan
- Your backlinks and domain authority
- Your Google Business Profile connections
- Any content that's still performing well
SEO-safe migration
Why redesigns kill rankings (and how we avoid it)
Most redesigns lose search traffic because URLs change without redirects, pages get orphaned, and SEO elements disappear. That's why every Cascade River redesign starts with a migration audit: we map every existing URL to its new home, preserve headings and metadata, and verify rankings after launch.
You don't trade a slow old site for an invisible new one. Learn how the process works.
FAQ
Redesign questions, answered
How much does a website redesign cost?
Redesigns are quoted after a free review of your current site — they range from $1,800 for a like-for-like rebuild up to larger projects. See pricing.
Will I lose my Google rankings?
No — if it's done right. We build a complete URL redirect map before anything changes and verify rankings in Search Console after launch.
Can you keep my existing content?
Yes. Anything that's performing well gets reused; we only rewrite what isn't working.
Not sure if your website needs a redesign?
Get a free, honest review of your current site — performance, SEO, mobile, and conversion. No obligation.